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What is the difference between customer awareness and brand awareness?

There is a great difference between customer awareness and brand awareness. Customer awareness refers to informing customers about anything in the market whereas brand awareness refers to sensitizing customers about a particular product or service.


What division of a business would deal with brand awareness?

The marketing division of a business is responsible for dealing with all aspects related to "brand awareness". Actually there are several types of brand awareness, for example "aided awareness" or "top of the mind awareness".


Can you say me a sentence using brand?

Rich media ads are also being used for brand awareness.


Describe red bull's sources of brand equity?

The sources of brand equity for Red Bull are: Brand Awareness: Brand Image: Packaging: Attributes: Positioning: Price:


Why should marks be given for sports?

Advertising, to win brand awareness.


How would you justify marketers use of packaging?

Increasing shelf brand awareness as well as reinforcing the brand through purchase and mail order.


What is Brand Merchandising?

Brand Merchandising is the ability to take a company logo or "brand" and effectively place it on products that are purchased or used by consumers. Brand Merchandising is a form of General Awareness and more successful companies utilize it.


Specific reason for advertising?

advertisement creates the brand awareness into the minds of the people, where you can develop a brand into their mind, which may results to buy that product by people.


What are the Project topics in marketing?

comparative field of marketing comparative field of marketing Effectiveness of promotion schemes Measurement of Brand awareness and brand perception


Who has a questionnaire?

A study on brand awareness at retail store in tirupur district. minimum 20 questionnaire


Do social media help with learning and researching?

It is more helpful for increasing traffic and brand awareness.


How can one build a strategy on a new brand to create brand awareness?

Determine who the brand is targeted at. The more specifically you define this the easier it will be to create brand awareness. Work out what benefits the targeted person wants. Then give your brand the features that will produce these benefits for the person. Then you have to position your product where people who want the benefits will see it. This can be through advertising, marketing, giving away free samples, giving away items that advertise your brand, trade shows, the internet etc.