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Retinal tracking, also known as eye tracking, is a technology that measures the movement and position of a person's gaze. It uses specialized devices or cameras to detect where a person is looking, often employing infrared light to illuminate the eyes and capture their movements. This technology is commonly used in various fields, including psychology, marketing, and human-computer interaction, to understand visual attention and user behavior. Additionally, it has applications in assistive technologies for individuals with disabilities.

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