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Perishability is relating to the fact that services can not be stored. They must be consumed when offered, they can not be held or stocked.

Variability is when the quality of services varies due to who provides them. Also where, when and how they are provided.

Inseparability is when services can not be separated from there providers.

Intangibility is when services can not be seen, tasted, heard, smelt or felt. Services are performed not produced.

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The introduction of characteristics of service refers to identifying and understanding the unique attributes that differentiate services from goods. These characteristics include intangibility, inseparability, variability, and perishability, which impact how services are designed, delivered, and consumed. Understanding these characteristics is crucial for developing effective service strategies and enhancing customer experiences.


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The characteristics of service are perish ability, intangibility, heterogeneity variability, and inseparability. Their marketing implication are that quality is reliant upon uncontrollable factors, lack of being sure whether the deliveries are the correct ones to be promoted and planned, satisfaction and delivery to the customer are dependent on employees.


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