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FordDirect.com, a joint venture between Ford Motor Company and its dealers, faced challenges due to a lack of clear value proposition and competition from other online car sales platforms. Its inability to effectively integrate the dealer network with digital sales processes led to confusion and inefficiencies. Additionally, shifts in consumer preferences towards more user-friendly and flexible online purchasing options diminished its appeal. Ultimately, these factors contributed to its failure to gain traction in the evolving automotive market.

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