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Many reasons motivate people to either start or to continue tobacco use despite the overwhelming evidence that it is harmful and even fatal. Most people begin smoking at a very young age, between 10-18 years old. For this age bracket, in addition to the use of nicotine for fun, or for boredom and stress relief, other reasons exist. Social reinforcements such as peer pressure, desire for acceptance, and curiosity are major motivational factors for experimentation. Tobacco use becomes an attribute of maturity or sexual desirability. Most of these different social motivations return to one desire effect: to look good, to look "cool". In addition, it is here that the idea of nicotine as a means for weight control comes in to play. Nicotine acts as a mild stimulant to the central nervous system. Behind the idea of nicotine and other stimulants are the physiological responses, which include constricting blood vessels, increasing heart rate and blood pressure, and thus decimating appetite. (Fielding, 1992)

Many people, especially young women, are severely emotionally affected by society's portrayal of the ideal body image solely encourages its people to strive for perfection, (a perfection which is virtually unattainable), through magazine pictures and advertisements of models who are not even real themselves. Many pictures have been altered and doctored by such photographic techniques as airbrushing, or lens manipulation. Therefore, in light of the fact that nicotine acts as a mild stimulant, many believe it will help them to attain this ideal body image and keep the weight down. Oral fixation reinforces this idea in users, who instead of eating when they are hungry; they simply reach for a cigarette instead. "Factors interact with stimuli in the social environment -social rein forcers- so that after thousands of repetitions of tobacco use, they become inseparable from the substance. This phenomenon is reinforced and exploited by the Tobacco industry's advertisements for its products. According to the American Cancer Society, it is an industry that spends around $6 billion dollars a year on advertisements that depict its products as exciting, glamorous, and healthy activity.

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16y ago

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