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Remember that customers don't buy products, they buy the benefits that come from using them. You need to look at your new product, make a list of the key features and the benefits they bring to the customer. What does the new product do that makes it better, faster, easier to use, more cost effective or any number of other things that would add value to the customer experience? Presenting the benefits you have identified in terms of what they mean to the customer should lead to sales.

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