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Demographic segmentation is one of the simple, common methods of market segmentation. It involves breaking the market into customer demographics such as age, income, gender, race, education, or occupation. This market segmentation strategy assumes that individuals with similar demographics will have similar needs. Example: The market segmentation strategy for a new video game console may reveal that most users are young males with disposable income.
Market segmentation
gender segmentation, age segmentation, geographic segmentation..
what is the advanteges and dis advanteges of market segmentation?
Market research helps you "identify" your market. Segmentation lets you "segment" your identified market into more refined groups. In short market research is more broad and segmentation is more refined.
Market Segmentation is important because without it the business will not find the correct target audience
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brake down a product into group and offer to the public which want the product
The lifestyle center malls and the fashion malls are the type of specific malls that use market segmentation. The outlet center malls also use market segmentation.
market segmentation of adidas
When you understand consumer behavior you can better come up with strategies that cater to that particular markets needs. Without knowing the behavior you cannot utilize a strategy for your market segment that will be effective in marketing communications.
Market segment is a market that has been divided into a channel group already. Segmentation is the process of identifying those market traits and dividing that market into a segment.