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Idea screening is the process of evaluating and filtering a pool of ideas to identify those that are most viable for further development. This step is crucial in innovation and product development, as it helps organizations eliminate concepts that are not aligned with their goals, market needs, or resource capabilities. By applying criteria such as feasibility, market potential, and alignment with strategic objectives, companies can focus their efforts on the most promising ideas. Ultimately, idea screening aids in optimizing the innovation pipeline and enhancing decision-making.

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1w ago

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