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An unpopular decision in sales might be implementing a strict return policy that limits customers' ability to return products. While this can protect profit margins and reduce abuse of return policies, it often frustrates customers who value flexibility and reassurance when making purchases. Sales teams may face backlash from clients who feel restricted, leading to potential loss of sales and diminished customer loyalty. Ultimately, such a decision may be necessary for long-term financial health, but it can create immediate dissatisfaction among the customer base.

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4d ago

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