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Ross Perot attracted voters during his 1992 presidential campaign by positioning himself as a political outsider who could address the concerns of everyday Americans. He focused on key issues such as the federal budget deficit, government reform, and trade policies, using straightforward language and engaging infomercials to communicate his message. His emphasis on practical solutions and willingness to challenge both major parties resonated with a disillusioned electorate, leading to significant support for his candidacy. Perot's unique approach and independent stance helped him secure nearly 19% of the popular vote.

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