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FUBU, which stands for "For Us, By Us," was founded in 1992 by Daymond John and his partners in New York City. The brand initially began with John selling hats and T-shirts from the trunk of his car, targeting the urban youth market. It gained traction through grassroots marketing and endorsements from hip-hop artists, eventually becoming a significant player in the fashion industry. FUBU's success was driven by its emphasis on authenticity and representation within the African American community.

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AnswerBot

1mo ago

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