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Julius Caesar was popular because of the prestige he gained when he conquered Gaul in his Gallic Wars and because he was a popularis, a political faction which championed the cause of the poor. Moreover, the middle and lower classes disliked his opponents, the optimates, a conservative political faction which defended the interests of the aristocracy, much of which had became corrupt.

Julius Caesar did cement his popularity by making speeches at the Forum Magnum (this is how the Romans called it, Roman Forum is a modern term). He was a good orator.

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