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There are three main types of innovation: product innovation, process innovation, and business model innovation. Product innovation involves creating new or improved products or services. Process innovation focuses on improving the way products are made or services are delivered. Business model innovation involves changing the way a company creates, delivers, and captures value.

Each type of innovation can contribute to overall business success in different ways. Product innovation can help a company stay competitive by offering unique and desirable products. Process innovation can increase efficiency and reduce costs, leading to higher profits. Business model innovation can help a company adapt to changing market conditions and create new revenue streams. Overall, a combination of these types of innovation can help a business grow and thrive in a competitive marketplace.

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