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Madam C.J. Walker's daughter, A'Lelia Walker, played a significant role in the family business, serving as an executive and helping to expand the company's reach. She was instrumental in promoting the brand and organized events that celebrated Black beauty and culture, including the famous "Lelia Walker's Beauty Culturists" gatherings. A'Lelia also managed the Walker Company’s New York headquarters and was known for her flair for marketing and social engagement, which helped establish the company’s prominence in the beauty industry.

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1w ago

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