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The report highlights the rise of mass consumerism in early twentieth-century America through the proliferation of advertising, the establishment of department stores, and the introduction of credit systems. It indicates that marketing strategies targeted the middle class, encouraging them to purchase a variety of goods as symbols of status and modernity. Additionally, the emergence of new technologies, such as automobiles and household appliances, further fueled consumer desires and facilitated broader access to consumer products, indicating a significant shift in societal values toward consumption.

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