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The corporate image of an organization refers to the perception and reputation that the public holds about it, shaped by its branding, communication, and overall conduct. It encompasses elements such as the company's values, mission, and visual identity, as well as customer experiences and media portrayal. A positive corporate image can enhance customer loyalty and attract talent, while a negative image can lead to distrust and diminished market presence. Ultimately, it reflects how the organization is viewed in relation to its stakeholders, including customers, employees, and the wider community.

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2mo ago

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