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The history of the non alcoholic beverage service industry started in the 1940's with Bottling Industry magazine. In the 1950's the beverage industry was touted as the fabulous 50's, during the 60's the consumption of soft drinks really took off and was known as the swinging 60's. The 1970's saw Aspartame being added to soda with the sweetness being 200x that of sugar. By the 1980's, aspartame was the sweetener of choice and that decade became known as the energetic 80's. In the 1990's the beverage industry took a whole new turn with no artificial ingredients, and political correctness and was given the name the New Age 90's.

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