What is the orgin of it bleeds it leads?

Answer 1

The phrase "if it bleeds, it leads" originates from the journalism industry, particularly in the context of sensationalist news coverage. It suggests that stories involving violence, tragedy, or scandal are more likely to attract attention and drive viewership or readership. The saying highlights the tendency of news media to prioritize dramatic and shocking events over less sensational stories, reflecting a broader cultural fascination with violence and conflict. The exact origin of the phrase is unclear, but it has been widely used since at least the late 20th century.