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The macro environmental factors that affected Target's performance during the period were related to the demographic, economic, natural, technological, political, and cultural. The shifting dynamic between Target and Wal-Mart was the change in economic conditions such as Unemployment, sliding GDP growth which created an environment where most of the customers had less income.

They should have followed their word "Pay Less" in their slogan. Target should have incorporated a feedback customer survey number online for consumers for feedback in case they needed to fix any external issues that buyers have had and why they choose to do business elsewhere.

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