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Several things. First of all, there was a shortage of almost any consumer item you can name during the war, and many of the everyday things we take for granted were not made during the war: Appliances, new cars, even alarm clocks for awhile. Secondly, the government was pleading and cajoling people to put the money into War Bonds, which financed the war. Third, free spending encourages Black Markets, which were viewed as unpatriotic to the point of being almost treasonous. And Americans responded pretty well - saving was at an all-time high rate during the War.

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