What was the history of Philippine Advertising?

Answer 1

The history of Philippine advertising dates back to the Spanish colonial period, where print media, such as newspapers, began to feature advertisements for local goods and services. The American occupation in the early 20th century introduced modern marketing techniques, leading to the establishment of advertising agencies and the growth of radio and television as influential mediums. By the 1970s and 1980s, advertising became a vibrant industry, with a focus on creativity and cultural relevance, as reflected in the rise of notable campaigns and agencies. Today, Philippine advertising continues to evolve with digital media, embracing innovative strategies while maintaining its cultural roots.