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They weren't invented they were a gift from aliens, since they stay fresh forever. Actually in 1933 Twinkies were introduced by The Continental Baking Company in Indianapolis, which also made "Wonder Bread" and had a snack line your probably familiar with called Hostess. One of their bakers named James A. Dewar got the idea for the "Twinkie" while he delivered one of their products, a cream filled strawberry shortcake. The machines to make these sat idle when the strawberry season was over so he came up with an idea to use them to make a snack cake filled with a banana filling, and only charge a nickel for a package of 2. It was good idea as money was tight for people during the great depression.
Dewar came up with this name when driving by a billboard that had an ad for shoes from the "Twinkle Toe Shoe Company". He shortened the name to ....Twinkies. Just like the song went "Yes We Have No Banana's " popular during the WWII because bananas were rationed, Hostess had to come up with a different filling. They switched to vanilla creme and it was popular so they never changed back.

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18y ago

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