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Starwood Hotels & Resorts was founded by Barry Sternlicht in 1995 when he was the CEO of Starwood Capital Group. The company was created through the merger of several hotel brands, including Sheraton and Westin, which it acquired during the 1990s. Under Sternlicht's leadership, Starwood expanded significantly, becoming a major player in the hospitality industry before being acquired by Marriott International in 2016.

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