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The portrayal is of "Uncle Sam", and it was a self-portrait of the man who posed for it: the artist himself, James Montgomery Flagg, one of the hardest working commercial artists who ever lived. He was on the art staff of two national magazines by the time he was 15 years old, and worked until the day he died, at the age of 93. He also did "fine art" work, but is overwhelmingly remembered for his advertising work. "Uncle Sam Wants You" is his most famous painting.

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