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Franklin, but although his pamphlets were original, the publications he worked for were already in existence. Ben Franklin's name appeared on his brother James's newspaper, the "New England Courant", from 1719 to 1721. He went first to New York, and then to Philadelphia. After being employed by the printer Samuel Keimer, he bought out Keimer's son in their own joint print shop. When Keimer's publication "The Universal Instructor in All Arts and Sciences and Pennsylvania Gazette" failed, Franklin renamed it "The Pennsylvania Gazette". (The publication was later sold and renamed in 1821 as "The Saturday Evening Post".)

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