Why did reebok support apartheid?

Answer 1

Reebok's support for apartheid was primarily linked to its marketing strategy in South Africa during the 1980s, where the company sought to establish a presence in a lucrative market. The brand faced significant criticism for its actions, as many viewed them as tacit endorsement of the apartheid regime. In response to growing international pressure and activism against apartheid, Reebok eventually took a stand against the system, aligning itself with the anti-apartheid movement and promoting social justice initiatives. Ultimately, the company's earlier involvement highlighted the complexities and ethical dilemmas businesses faced in politically charged environments.