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What are the characteristics of opinion leaders?
1. Opinion leaders have approximately the same social-class position as non leaders, although they may have higher social status within the class. This does not mean that personal influence does not flow across different class lines, but is likely to be infrequent and of a visual nature rather than verbal. 2. Opinion leaders have greater exposure to mass media that are relevant to their area of interest. For example, opinion leaders for women's fashions could be expected to have higher exposure to such magazines as Vogue and Glamour. Similarly, automobile opinion leaders might be expected to read Motor Trend or Hot Rod. Exposure to relevant mass media provides them with information useful in enhancing their leadership potential. 3. Opinion leaders have greater interest and knowledge of the area of influence than do nonleaders. This finding is closely related to their greater media exposure. Of course, knowledge is not a prerequisite for opinion leader influence. Undoubtedly, much influence takes place by those who are ignorant of the topic of conversation. 4. Opinion leaders are more gregarious than nonleaders are. This finding is logical, given that they must interact with those whom they influence. Thus, opinion leaders are generally more sociable or companionable. 5. Opinion leaders have more innovativeness than do nonleaders. This does not mean, however, that they are innovators (the first people to purchase a new item). In fact, innovators and opinion leaders have been found in several studies to have differing characteristics and lifestyles. In the fashion market, for instance, the innovator is seen as an adventurer who is the earliest visual communicator of the newest styles aimed at the mass of fashion consumers." The opinion leader, however, may be characterized more as an "editor" of fashions, who defines and endorses appropriate standards. 6. Opinion leaders are also more familiar with and loyal to group standards and values than are nonleaders. This refers to the fact that opinion leaders are vested with leadership authority by group members, and in order to maintain this position, the individual has to reflect underlying norms and values for that area of consumption leadership. The clothing influential, for instance, cannot be too far ahead of or behind fashion, but must reflect the current norms in clothing.
Why did some of colonists disagree with the leaders of Massachusetts?
because they all didn't have the same opinion as others did
Why did some colonists disagree with the leaders of Massachusetts.?
because they all didn't have the same opinion as others did
Why did some of the colonists disagree with the leaders of Massachusetts?
Some of the colonists disagreed with the leaders of Massachusetts since they did not want to go to war with England. They held the opinion that Massachusetts has provoked the war and they should fight on their own.
Who is the greatest army general till date?
In my opinion all U.S Army generals are great leaders and commanders but I also think David Petraeus is the best.
What types of opinion leaders are there?
Types of Opinion Leaders · Role Models · True Opinion Leaders · Power Leaders · Celebrities · Cheer Leaders
What best describe opinion leaders?
A statement that best describes opinion leaders is they stand for what they believe. In addition, they tend to affect public opinion more than leaders that aren't opinionated.
What do opinion leaders tend to do?
Affect public opinion
What statement best describe opinion leaders?
A statement that best describes opinion leaders is they stand for what they believe. In addition, they tend to affect public opinion more than leaders that aren't opinionated.
Two step flow of communication and opinion leaders?
Two step flow of communication and opinion leaders indicates that most people will form their opinion under the influence of opinion leaders. This is what is commonly referred to as multi-step flow model.
Qualities of opinions leaders in the communication?
qualities of an opinion leaders
Is there a specific OS that is the best or is that just a matter of opinion?
It's mainly a matter of opinion, as each OS is different, and everyone has individual preferences. However Microsoft are easily the market leaders despite them all being available, which would suggest that Windows is considered the best.
When was Difference of Opinion - album - created?
Difference of Opinion - album - was created in 1993.
How do opinion leaders shape public opinion?
by imposing ideas of himself that he obtains from the media
Is all leaders should follow martin Luther example a opinion?
I think it is a fact because 10 people are civil rights leaders, so is it a FACT or a OPINION ?
What are the release dates for A Difference of Opinion - 1915?
A Difference of Opinion - 1915 was released on: USA: 7 September 1915
Which group replaced the ministers as leaders of public opinion?
colonial Merchants
