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One word. Vanity. Hubris.

He was obsessed with leaving his legacy and being remembered across his empire.

In times before people invented the idea of an afterlife, they could live on in people's memories - if people remembered them. Everyone remembered Achilles, even though he was a callous murderer, because the bards sang of him. So self-important people tried to be remembered. Alexander's naming of over 30 cities Alexandria after himself reflected this. He even named a city after his trusty horse Bucephalus to keep his name alive, and similarly favoured some of his generals.

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