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The majority (76%) of Americans identify themselves as Christians and Christmas is the second-most significant holiday in the Christian calendar. For the first hundred years after the United States gained its independence, Christmas was mostly a time of religious observance and not a public celebration. Christmas did not become a national public holiday until 1875. It was not until the early 20th century that the commercial potential of the Christmas season was realized and exploited. Christmas became a significant focus of mass entertainment, advertising and merchandising following World War II and is now an essential feature of the retail sector of the US economy.

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