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Because he uses the technique of 'substitution' (change in meaning by using different material) on his artwork which has been magnified beyond normal scale The meaning behind a normal puppy changes when he uses plants and flowers instead of fur The meaning of the Puppy is reconfigured into one of the need to celebrate life because of its impermanency as represented through the flowers and plants which have to be replaced regularly because they die. The work in its context has travelled around the world which reflects Koons's idea of art as hope being spread. AC, MR

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16y ago

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