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The purpose was financial.

In England all weekly markets and annual fairs were licensed by the king; the licence usually specified where the market or fair must be held, how long it may last and who would benefit from the incomes raised in tolls, taxes and fees.

The annual St Peter's Fair at Shrewsbury, for example, was held on 1 August for 3 days and all income from tolls and rents went to the Abbot of Shrewsbury Abbey - the original charter was granted either by king William I or King Stephen. The money was collected by servants of the Abbey.

Everyone benefited, since merchants could travel from fair to fair or market to market and be guaranteed a large number of customers; they still made profits for themselves even after paying the tolls for bringing their goods into the town and the fee for a place to erect a stall or booth. The customers benefited by having access to merchants and goods they might not otherwise see.

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