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Tanning became popular in the 20th century largely due to changing social attitudes towards sun exposure, which shifted from viewing a tan as a sign of lower social status to a symbol of health and leisure. The rise of beach culture and the influence of celebrities and fashion icons who showcased bronzed skin contributed to this trend. Additionally, advancements in sunbathing techniques and products, such as tanning oils, made achieving a tan more accessible and desirable. As a result, tanning was embraced as a fashionable lifestyle choice during this time.

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