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This phrase was used in a "Milko" television advertisement in the 60's. The jingle went something like this:

How now brown cow, what's new with you

What's new with me? why Milko!

Milko was the original powdered milk product in North America.

The term "how now" however dates back to some medieval time and means "How are you doing now?" or "How are things going now?"

The phrase 'How Now Brown Cow' has been used in teaching English elocution as practice in sounding rounded vowels (the 'ow' sound) since the 1920s. It very quickly went into the language as a jocular form of greeting.

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15y ago

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