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Because it brings "good fortune" ~ the origins of this reside with the Chinese pronunciation of the word radish (è��é ­) which is very similar to fortune (å½©é ­). A

Also, the "cake" in radish cake when you pronouce it in Chinese is a homophone for "high" and eating more "cake" especially during the New Years or eating "New Year's Cake" will bring your upcoming year "even higher" or better in prosperity, luck or health.

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