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A nice example of mass-customization: http://www.sunclipies.com They offer exactly tailored sunglass clip-ons for correctional eyeglasses, based on a foto, which the owner of the eyeglasses sends. Like this the sunglass clip ons are really exactly tailored.
A contrasting method would be to just mass-produce shapes which match the eyeglasses shapes somehow.

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How can you compare two forecasting methods?

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