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The purpose of a PEST analysis is to evaluate external factors that can influence a business or organization. PEST stands for Political, Economic, Social, and Technological factors. This strategic tool helps identify potential opportunities and threats in the external environment. By understanding these factors, businesses can make informed decisions, adapt to changes, and develop long-term strategies. For example, changes in laws, market trends, consumer behavior, or technology can significantly impact operations. PEST analysis supports proactive planning, risk management, and competitive advantage. It is especially useful when entering new markets or launching new products, helping organizations align with external conditions effectively.

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Allen McDaniels

Lvl 5
1mo ago

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