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Froclicking is a term used in the context of online marketing and social media, referring to the practice of clicking on links or engaging with content primarily for the purpose of driving traffic or creating viral content, often without genuine interest. It can involve tactics like misleading headlines or sensationalized content to garner clicks. This behavior can lead to inflated engagement metrics but may undermine user trust and content quality. Overall, froclicking emphasizes quantity over authenticity in online interactions.
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