What is foreignification?

Answer 1

Foreignification is a translation strategy aimed at preserving the original cultural context and linguistic characteristics of the source text. This approach often involves retaining foreign terms, idioms, and structures, which can create a sense of otherness for the reader. It contrasts with domestication, where the translation is adapted to fit the target culture and language norms. Foreignification can enhance the reader's awareness of the source culture but may also lead to challenges in comprehension.