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The Indian lingerie market is largely unorganized (70%). The balance organized market consists of now large players such as Enamor, Lovable, Triumph, Clovia, Prettysecrets, Hercart.in with scatterings of other relatively smaller names. These brands cater to mid to high price segments. There are more brands catering to the lower price segment such as Juliet, Libertina, Daisy Dee, etc. With liberalisation in FDI policies, more and more international apparel brands are entering the Indian market. For intimate, La Senza, M&S have stepped in while Benetton and CK are slated to push their under wear categories on a large scale with retail support . Multi Brand store concepts for mid-high price have also began surfacing in the metros.

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