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excellent consumer service revolves around the concept of "caveat emptor" meaning "let the buyer beware".this concept emphasizes on customer satisfaction by way of ensuring adequate product quality keeping in mind the pricing of the product.

since a customer wants maximum satisfaction from the purchase he makes,it is on the part of the manufacturing units to ensure optimum satifaction.it not only includes sales, but also post sales activities like free delivery,free maintainance etc. Warantees and guarantees are an example of such post sales services.

whatever product a firm produces should be based upon the needs of the consumers,their demands.

we also have examples of tailor made products based upon the needs of a specific consumer.

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13y ago

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