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1.Controllable factor or often called as "Marketing Mix".Now a days it remember as "4P's" It includes: Product,Price,Place and Promotion. 2. Uncontrollable factors are often called as "Environmental Factors" it includes: Political factors, Economical Factors, Social Factors, Technological Factors, Competitive forces factors Regulatory forces factor

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What are controllable and uncontrollable factors in International business environment?

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Domestically uncontrollable in interntional marketing are factors within a country that cannot be controlled. They may be polical, economic, or situations.


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Controllable factors are those that can be managed or influenced by individuals or organizations, such as actions, decisions, or behaviors. Uncontrollable factors, on the other hand, are outside of one's control, such as external market conditions, natural disasters, or government regulations.


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