What are the advantages and disadvantages of using multiple choice questions in a survey?

Answer 1

-they occur after the event, therefore participants may have forgotten certain issues. -they are standardised and therefore if the question isn't clear enough explanations cannot be generated to the respondant. -open ended questions can generate large amounts of data that can be hard to analyse -respondants may answer superficially, dude to embarassment or because it will benefit them etc -leading questions cause bias depending on how the question is phrased

Answer 2

An advantage of multiple choice questions for a survey is it allows survey takers to complete it quickly. One of the disadvantages of a multiple choice question survey is the low response rate. Also results in a multiple choice survey may be biased and finding good answer choices can be time consuming.