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The bullet theory, which posits that media messages have a direct and immediate effect on audiences, has major weaknesses, including its oversimplification of the communication process. It overlooks the complexity of audience interpretation, individual experiences, and social contexts that shape how messages are received. Additionally, the theory fails to account for the active role of audiences in constructing meaning, thus ignoring the influence of personal and cultural factors on media consumption. Overall, it presents a limited view of the nuanced interactions between media and society.

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1mo ago

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