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Passion about your topic is a must. If you do not know about your subject matter, then you should never attempt to publicly address it. If you have a passion for something while you also know you don't have the understanding, then you must first decry your own lack. Afterwards, you have an open forum from the dais.

If you do know your topic, then you must always approach your audience on the level of their understanding. You are in a position now of expertise. You can teach, but you must always have an attitude of selling. Can you bring your audience to the same level of passion that you have? If your audience becomes bored, then you are not selling your own passion.

Why do they need what you have? Make them jealous. Make them see the importance of having what you have. Make them want it. Then, as all selling must have, you must close the sale. Get their interest, describe the goods (without losing their interest), and close the sale. If a teacher cannot do that...if an orator cannot do that...if communication is not meant for that, then there is no purpose in the presentation and it will never be effective.

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15y ago

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