Truworths' strengths include a strong brand presence in the fashion retail sector, a diverse product range, and a loyal customer base, which contribute to its competitive advantage. Additionally, the company's focus on quality and trend-driven merchandise enhances its appeal to consumers. However, weaknesses include reliance on the South African market, which can expose it to local economic fluctuations, and potential challenges in adapting to rapidly changing fashion trends and the increasing competition from online retailers.
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