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You call hundreds of people a day. If one says yes, you set up a appointment and a sales person will call them back.

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As the name suggests, appointment setters are tasked to schedule meeting between the sales rep of the company and the potential customers. This appointment can be done either through phone or face-to-face. But before they can set up appointments, the sales leads must be qualified first to ensure that the prospect is highly interested for the possibility of doing business.

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www.121directmarketing | Pay per Appointment

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You have a number of options for B2B appointment setters, depending on your needs for in-house hires, freelancers, or agencies. For example, many businesses gravitate to freelancer websites, such as Upwork, Fiverr, and Freelancer. All of these platforms have a large number of independent professionals that you can browse. You also have the ability to research reviews, previous work, and client feedback before hiring someone on these platforms. B2B lead generation agencies would be a solid alternative for businesses looking for a more formalized structure. Most lead generation agencies will have trained appointment setters whose expertise is outreach and cold calling, and follow up through the lead nurturing process until ready for sale. This option will typically cost more up front, but you get qualified people, consistency somehow, and attention from a firm intermediary. If your preference is internal talent, then sites like LinkedIn, Indeed, or Glassdoor are excellent places to post your openings and recruit candidates directly. LinkedIn will also allow you to connect with people with B2B sales experience and/or appointment setting experience. Lastly, there are numerous established outsourced firms call centers (many will located in the Philippines or Eastern Europe) that will provide you dedicated work at a reasonable cost. Your choice of source is largely a function of your budget, sales needs, and what type of contractor you want you probably require some degree of flexibility and scalability, but what is preferred here, as full time?


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