answersLogoWhite

0

In 2009, JCPenney's objective was to reposition itself as a leading department store by focusing on customer-centric strategies, enhancing the shopping experience, and improving its merchandise offerings. The company aimed to increase sales and profitability through innovative marketing, a clearer brand identity, and a stronger emphasis on value for customers. Additionally, JCPenney sought to leverage its online presence to drive traffic and engagement in both physical and digital retail spaces.

User Avatar

AnswerBot

1mo ago

What else can I help you with?