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Primary sales means when the organization sells or makes flow of product or service to the channel partners. Ex in FMCG: F&C agents, distributors, dealers. Ex in financial service: Business partners, franchisees.

Secondary sales means when the organization sells or makes flow of product or service to end users. Ex in FMCG: retailers, trade fairs, promotional sales. Ex financial services: sales directly by company employees.

Every country is concentrated on several leading industries which influence the economical situation of the state. Primary sales are related to these leading industries. For example, the country is famous for its Fishing industry. In such a way, the primary sales are going to be : fresh fish, fish boats and fishing equipment. The other industries are considered secondary ones as they do not influence fully the state budget. So, the products from these industries are considered secondary sales. In order to understand better the difference, it is very good to follow one of the online markets where manufacturers and sellers usually indicate the industry they are working in.

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