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The marketing jobs with the most advancement opportunities are the ones where you can have a direct impact on the revenues and profits of a company. That way, you can point to specific ways you improved the top line while helping to grow the business. You can document your return on investment (where the investment is on your own salary), and easily communicate your value to employers.

At the same time, if you can grow a company's sales profitably, you will not only have advancement opportunities within the company, but you will get calls from headhunters, entrepreneurs, and others seeking top talent for their companies and ventures.

Avoid marketing jobs that are seen as overhead, or that can easily be outsourced. Again -- do your best to have specific accountability for directly improving a company's top line through profitable customer acquisition, product development and launches, product turnarounds, improving customer loyalty and retention, and other achievements that clearly tie back to revenue and profit growth.

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15y ago

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