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Lowell hired young women to work in his factories primarily because they represented a cheap and flexible labor force. Many of these women, often referred to as "Lowell girls," were attracted by the promise of independence and higher wages compared to traditional domestic work. Additionally, employing women helped to cultivate a specific moral and social environment that aligned with Lowell's vision of a model industrial community. This strategy also allowed for greater control over the workforce, as young women were more easily managed than men.

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